Back to prompts

High-Fashion Eyewear Runway Spot

Vertical social ad — separate identity reference from product design reference for cleaner lens locks.

Ref2VA10s9:16eyewearfashionverticalcommercial

Who this is for

Eyewear and fashion labels posting 9:16 paid social — two models, hero frames, mirror-lens moments.

How this prompt is built

Read this first — once you see the pattern, you can write your own without starting from zero.

  1. [References]

    Split body (Image 1), face (Image 2), and product (Image 3) — the classic three-file eyewear setup.

  2. [Core idea]

    Format (9:16), attitude (runway-cool, not smiling catalog), background (white cyc).

  3. [Process]

    Fast head-turn beats + macro inserts — social ads need hook in first 2s.

  4. Sound + music

    Heels + electro claps — rhythm sells fashion pace on mute-disabled feeds.

Adapt it for your project

  • Single model? Drop Model B beats; extend macro temple detail 5–8s.
  • Replace @image3 with your CAD render or pack shot — keep mirror lens language if applicable.
  • Add on-screen @handle or brand text in last 2s for TikTok/Reels.

Where people mess up

  • One reference image for both face and glasses — lenses warp when face drifts.
  • Smiling “lifestyle” tone fights runway prompt — say “no smile” explicitly.
  • Product outside upper frame in 9:16 — glasses get cropped on mobile.

Your reference files (what to upload)

FileJob in the video
Image 1Full-body models & wardrobe
Image 2Face / skin lock
Image 3Frame design — lenses & temples

Full prompt (copy & edit)

[References] @image1 establishes two female models full-body on minimal white cyc. @image2 locks facial details and skin tone. @image3 locks eyewear — wrap-around cat-eye/goggle hybrid, mirror lenses, streamlined temples.

[Core idea] 9:16 high-fashion eyewear spot on seamless white. Cool, detached runway attitude. Quick head turns reveal mirror reflections catching studio lights.

[Process]
0–2s: Model A holds static power pose; slow push-in from waist up.
2–5s: Whip pan to Model B — head turn; mirror lens reflects overhead softboxes as abstract shapes.
5–8s: Alternating close-ups — temple hinge detail, lens curve, logo on arm.
8–10s: Both models walk toward camera; hard cut to white flash; logo sting.

overall_soundscape: Heels on cyc floor, fabric swish, subtle hinge click on close-up.
non_diegetic_music: Sharp electro-clap beat, 128 BPM, downbeats at 2s, 5s, 8s.

New to H3? Start with the plain-English guide

Related prompts